Italy, Abroad


2023 – ongoing


Creation of the Creative concept and artistic direction, Production and supervision of the coordinated image, Involvement of media partners and coordination of communication
Cologno (Parma), Alma accademia scuola internazionale di cucina italiana © Cristian Castelnuovo

The first true appointment dedicated to the culture of Italian dining and hospitality, the Hospitality Day is a popular yearly initiative conceived to celebrate man’s most ancient ritual: the art of conviviality.

The event, ideated by the Federation of Italian Public Exercises (FIPE) under the creative and artistic direction of our studio, has gathered in 2023 5000 Italian restaurateurs and 500 Italian restaurants abroad. For the occasion, each restaurant has proposed a bread-based dish, the fil rouge of this event’s first edition

A great success, confirmed on May 18, 2024, with the second edition, which saw the adhesion of more than 10000 of restaurant businesses. A feast that shines a spotlight on Italian hospitality, celebrating and safeguarding the variety of our gastronomic supply chain: from the land to the table, highlighting the cultural diversity of each Italian region.

The goal of the Hospitality Day is to reunite restaurants, trattorie, inns, pizzerie and taverns, in the guise of cultural agencies able to re-educate man to the concepts of sharing and convivium. Express how the world of dining can testify and promote a renewed sense of community. 

In fact, the initiatives had a strong charity focus. On the occasion of both editions, FIPE donated a financial contribution to Caritas Italiana. This act underscores the fundamental role of inclusion and solidarity within the culture of Italian hospitality.

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Ristorazione e ospitalità in Festa
In ALMA oggi una grande festa popolare, per tutti gli Italiani e per la cultura dell’ospitalità italiana
La ristorazione italiana ha (finalmente) una sua Giornata
Nasce la Giornata della ristorazione: 5.500 in campo il 28 aprile, dalle osterie agli stellati
Ristoranti, la giornata dell’orgoglio: il 28 aprile sarà la loro festa

press release