Italy, Abroad




Creation of the Creative concept and artistic direction, Production and supervision of the coordinated image, Involvement of media partners and coordination of communication
Cologno (Parma), Alma accademia scuola internazionale di cucina italiana © Cristian Castelnuovo

The first true appointment dedicated to the culture of Italian dining and hospitality, the Hospitality Day is a popular yearly initiative conceived to celebrate man’s most ancient ritual: the art of conviviality.

The event, ideated by the Federation of Italian Public Exercises (FIPE) under the creative and artistic direction of our studio, has gathered 5000 Italian restaurateurs and 500 Italian restaurants abroad. For the occasion, each restaurant has proposed a bread-based dish, the fil rouge of this event’s first edition. Bread has always mirrored man’s drive not only to survive, but to live together. It is no coincidence that the Italian term “compagno” (“companion”) derives from the Latin “companio”, from cum-panis, that is “one who shares bread”. 

The goal of the Hospitality Day is to reunite restaurants, trattorie, inns, pizzerie and taverns, in the guise of cultural agencies able to re-educate man to the concepts of sharing and convivium. Express how the world of dining can testify and promote a renewed sense of community. 

In fact, the event has delivered an important charity initiative: for each dish sold during the Day, FIPE donated an economic contribution to Italian Caritas. An act which underscores the fundamental role of inclusion and solidarity within the Italian hospitality culture.

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press release

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