PARMA CAPITAL OF ITALIAN CULTURE 2020 | FIDENZA VILLAGE

CLIENT

Fidenza Village

LOCATION

Fidenza

YEAR

2020

ACTIVITIES

Concept creation and artistic direction, Executive and creative production, Content production and supervision, Involvement and coordination of technical and artistic partners

SERVICES

|

Fidenza Village_AA1A6303

As official partner and founding member of the organizing committee of Parma Capital of Italian Culture 2020, Fidenza Village has paid tribute to the event by setting up two spectacular scenographic installations in which Light was the protagonist: not only an artistic tool and language, but also a maximum expression of vitality, energy, celebration. 

Zodiac Stories: A luminous and interactive architecture curated and produced by our studio, characterized by the metaphorical union and symbols of the two skies of the East and West. The installation, created in collaboration with the famous scenographic laboratory Mekane, was designed to involve visitors, intrigue them in reading their stars, their sign and their history.

Festive Lights: A pathway of traditional Sicilian lights, a symbol of Italian creativity and craftsmanship, set up inside and outside the village area, which illuminated the streets and architectures of the village with plays of light and color, transforming it into a real “country in celebration”. For the making of the light installations, curated and produced by Rampello & Partners, the partner was the Artistic Luminaria Badami, one of the main interpreters in Italy of this extraordinary tradition. 

Fidenza Village omaggia Parma Capitale della Cultura
Fidenza Village: con Davide Rampello per Parma 2020
Fidenza Village per la cultura. Davide Rampello direttore creativo per una Parma 2020 all’insegna del “Villaggio”

press release