STRATEGIC CONSULTANCY | LUNGARNO COLLECTION

CLIENT

Lungarno Collection

LOCATION

Italy

YEAR

2022

ACTIVITIES

Ideation of the editorial concept, Artistic direction and supervision, Support in the activities of communication and promotion

SERVICES

Ideas

Hospitality

Our studio has supported the ideation, design and development of the Lungarno Collection, a company of luxury hotels founded and directed by the Ferragamo family.

The Lungarno Collection was born by the necessity, the desire of the Ferragamo family to conceive and create places of hospitality that could reflect the intrinsic values of a unique brand: class, creativity, cure for detail. Provide a collection of “tailor-made” experiences orchestrated by the uniqueness, the charm, the beauty of the Italian style.

Our creative studio has accompanied Ferragamo in the conception of the identity of the Lungarno Collection, with the figure of Davide Rampello as member of the management board. From the ideation of the concept design to the artistic direction and supervision, we’ve furthermore defined the values, the editorial guidelines, the core vision on which were built the design and making of the latest luxury hotel of the Collection: Portrait Milano.

press release