A path of strategic support aimed at favoring the cultural and communication renovation of the car brand.
Although we’re talking about one of the most advanced car brands, Lamborghini recovers and mirrors ancient values: the constant research for quality, the attachment to the territory, the journey as a form of knowledge.
It is the triumph of innovation to celebrate tradition.
Around this vision, the studio has developed a series of editorial guidelines that have dictated the business renewal wanted by Lamborghini. Our consultancy has indeed traced a strategic direction that comprised several solutions of the brand’s valorization: for example, personalized branded content, innovative formats of narration, planning of the project’s promotional campaign.