Spectaculars | Milano-Cortina 2026 Winter Olympics

Between the start and end of a route following the Via dei Terrazzamenti – which speaks of an authentic bond between the land and the Olympics – we designed an experiential path with a cycling and pedestrian section enriched by 18 totems, each dedicated to telling the history of the Winter Olympic Games and offering a global vision of sport.

Among terraced vineyards, villages and open landscapes, this new Olympic Walk is a significant opportunity to promote the Valtellina territory and cultural and sports tourism. At the same time, its integrated narrative invites contemplation and reconnection with the landscape, leading visitors to discover new places and the most authentic values of sport as a whole.

Our studio oversaw the concept development and art direction of the project, while also leading dialogue with public institutions, developing installation proposals, and defining the narrative and identity guidelines for the entire intervention.