Mimì Art Edition | CARPISA

The result is “Mimì Art Edition”, a new Carpisa collection that reinterprets the symbol of the handbag and luggage brand through an artistic lens. The new Mimì Keychain charms reflect the expressive, creative vision of a group of emerging talents from the Italian art scene. Alessandro Malossi, Gianpiero D’Alessandro, Ludovico Tersigni, Elisabetta Armellin, Jacopo Ascari, Cento, Gianmaria Gerolin and Samuele Scomparin are the eight artists who chose to reimagine Carpisa’s famous turtle, each drawing on very different techniques and creative fields, from avant-garde illustration to pop surrealism, from narrative design to digital art.

Our studio has curated the artistic direction of this project which brings product, art and contemporary communication into dialogue. The result is a wide range of varied, one-of-a-kind creations, and the simple symbol of an everyday accessory becomes a unique, original piece of art. It’s an effective way to refresh the image of a brand that wants to open up to the eyes of younger generations and to an increasingly bold, distinctive taste, without losing its identity.

With this collection, the brand has moved from two dimensions to three: the turtle has stepped out of the logo to become an object and a character in its own right, bringing new stories to life, opening the door to new adventures and building a richer, more engaging narrative world around the brand.