MARE CULTURALE URBANO

CLIENT

Mare Culturale Urbano

LOCATION

Milan

YEAR

2023 – in progress

ACTIVITIES

Ideation of the creative concept and artistic direction, supervision of the content production, research and involvement of certain partners

SERVICES

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Bagnino_MCU_1

As Communication Sponsor of the Fondazione Italia Patria della Bellezza for the 2023 Call for Propositions, we have with great pleasure decided to adopt Mare Culturale Urbano, a new model for suburbs’ territory development based on processes of social inclusion, cultural innovation and urban regeneration. 

We’ve decided to take action because, exactly as Mare Culturale Urbano, we believe in cultural activism and social aggregation. 

The result of this collaboration was an original communication campaign to invite people to take part in the winter initiatives of the center. The protagonist was a lifeguard from the ‘20s who went around Milan as a missionary declaring his creed: offering assistance and protection through culture to carry out a fundamental rescue, the cultural rescue.

 

press release