Expo Dubai 2020






Conception and drafting of the “Concept Design”, Conception and drafting of the exhibition itinerary, Drafting of the preparatory document for the publication of the notice for the “ideas competition for architectural design”, Support for the revision and optimization of the winning project relating to the “ideas competition for architectural design”, Conception and planning of the thematic and exhibition itinerary of the Pavilion, Support in the drafting of the preparatory document for the publication of the tender relating to the construction of the Pavilion



Dubai, pubblico al padiglione Italia EXPO 2020 2021-10-21 © Massimo Sestini

Conceived and designed by our studio, the Concept Design of the Italian Pavilion at Expo Dubai 2020 narrates “the Italian beauty” renewing the founding theme of this Universal Exposition, “Connecting Minds, Connecting the Future”.


“Beauty Conncets People” is the theme that we’ve ideated and from which we’ve produced the Concept Design dossier that has then inspired the architectural design competition of the Italian Pavilion. In addition to the Concept, our studio has conceived the Pavilion’s expositive path.

Beauty meant as a connecting element between Italy’s crafts and the competences in its history and contemporaneity; a beauty able to connect style, cultural and spiritual knowledge, designing abilities and creative genius within Italian tradition and innovation. 

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photo credit: Mario Sestini

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press release