Festival of Made in Italy | Eccellenza Italiana

CLIENT

Eccellenza Italiana

LOCATION

Milan

YEAR

2024 – ongoing

ACTIVITIES

Strategic support, assistance to the artistic direction, engagement with partners and sponsors
Festival del Made in Italy

Eccellenza Italiana, collaborators of our studio who are committed to promote and valorize Italian heritages, has launched the first festival of Made in Italy. As strategic partner, R&P has accompanied EI in the conception and artistic direction of the project.

The events took place in Milan, at Talent Garden Calabiana, and aim to narrate the power and potential of a sector that needs to be safeguarded. They especially involve young people, reconnecting them with Italian artisanry and offering an experience rooted in leisure, sharing, and culture.

Fashion, design, cuisine, motorsport, innovation: the areas in which Italy excels at a global scale are several. The Festival’s task is to draw the general public to the macrocosm of Italian craftsmanship with notable guests, stands and live workshops, tastings of enogastronomic delicacies, gaming and vr experiences and much more.

Discover the program and buy your ticket on the Made in Italy Festival website

press release