CARA EMILIA | FIDENZA VILLAGE

CLIENT

Fidenza Village

LOCATION

Fidenza

YEAR

2021

ACTIVITIES

Strategic consultancy, concept creation and artistic direction, Content production and communication plan supervision, Involvement and coordination of institutional partners

SERVICES

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Cara Emilia_01 Mappa (2)

A project conceived for Fidenza Village to renovate and relaunch the campaign of the Emilian territory’s narration and valorization undertaken by the Village under our artistic direction.

Cara Emilia remarks the Village’s positioning not only as a high-end shopping destination, but also as a reality of cultural dissemination profoundly eradicated in the institutional context of its community of reference.

The project is articulated around the multimedia narration of a path of unprecedented tourist experiences, off from the traditional routes, between the provinces of Parma, Piacenza and Reggio Emilia. 10 tourist packages designed and created in collaboration with the territorial association Destinazione Emilia, accompanied by a digital travel diary and an interactive illustrated map of Emilia, accompanied the public to discover its nature, its landscapes, its most hidden arts, perfumes, flavors and know-how of its extraordinary human capital.

“Cara Emilia”, 10 itinerari alla scoperta degli angoli più nascosti di Parma, Piacenza, Reggio Emilia
“Cara Emilia”, i 10 itinerari per scoprire le perle di una zona meravigliosa
Alla scoperta degli angoli più segreti di Parma, Piacenza e Reggio Emilia: ecco il progetto “Cara Emilia”

press release