Toscana Artigiana: Un viaggio nel viaggio, a project of communication and valorization of Tuscan territory focused on the narration of its craftsmanships.
Toscana Artigiana is an atlas of stories which unfolds the region’s artisanal universe. Text, audiovisual pills, music and sound effects merge together to give birth to an interactive and multisensory navigation which deepens the story of each art. Each leg of the journey narrates the wonder and genius of an art – leathercraft, goldsmithing, pottery etc. – starting from an immersive short film.
In addition to creating the website, we’ve narrated the first leg of the journey: Tuscan leathercraft. From the tanning of the raw material to the transformation of leather into clothing and objects, we’re talking about a noble and extremely ancient art which respects and valorizes “the last gift” of the animal by applying the most advanced and sustainable manufacturing techniques in the name of an essential dogma: the research for quality and authenticity.