A “New” Sacro Monte | Municipality of Varese


Municipality of Varese






Strategic consultancy, Ideation of the creative concept, Artistic direction



Mappa - Per un Nuovo Sacro Monte

The studio has conceived and elaborated the renewal project of the pilgrimage path of Sacro Monte of Varese (UNESCO site), substantiated in the creation of four “narrative shrines”

The route of Sacro Monte of Varese consists of a two-kilometers ascent up the hill which reaches the altitude of 800 meters and presents to the visitor a belvedere of the flat and marvelous Lombardy. Our project aims at further enriching a visual storytelling enunciated more than 400 years ago and which counts 14 seventeenth-century chapels, by creating four expositive stations. Four “shrines” in the spirit of a “new” sanctity for mankind: the contemplation and attachment to the Creation, the environment.

Shrine of water: A narration of water’s vital and determinant role for the entire Lombardian territory, from the great lakes of Garda, Como, Maggiore and Iseo to the thriving rivers Ticino, Adda and Oglio, from springs to fountains and artificial canals which permeate Lombardy and constitute an indispensable pivot for agricultural, urban and entrepreneurial development.

Shrine of flora: Lombardy has always been a true cornucopia of vegetable species, with a variety of specimens exalted by the ever-changing territory layout that is simultaneously alpine, pre-alpine and Padanian: not only olive trees of Western Garda, cereals, legumes and fruit trees, but also rare flowers such as the regal columbines and the elegiac swampland gladioluses.



Shrine of fauna: A station dedicated to the reappearance of animals no longer confined in the representations of popular imagery, but physically sighted and surveyed in the Lombardian territory (bears, wolves, lynxes etc.). We’re obviously talking about protected species that go along the millions of raised bovines, pigs, gallinaceous and sheep that contribute in an essential way to the economic wealth of Lombardy.

Shrine of the landscape: In this last station is taken into account the heterogenous marvel of a region “hosting” the snowy stretches of Mount Ros or the magnificence of floating pearls such as Isola Bella of Lake Maggiore or Montisola of the Iseo Lake. Habitat characterized by emotional human integrations within the natural landscape, spanning from Mantuan rice fields to the horticultural fields of the Comasco, from the Briantea Brughiera to the Ticino-based vineyards, from the ethereal Milanese skyline to the sumptuous square of Vigevano.

press release