The Festival of Italian Creativity
An initiative that animated Milan’s streets and squares from September 16th to September 26th 2017, in order to communicate the excellence and creativity that characterize Made in Italy.

In conjunction with Fashion Week, the city of Milan has been the stage for tales of excellence in production chains and stories that make Made in Italy unique in the world. Six large scenic installations, located in different parts of the city, displayed the creativity and know-how of Italian talents to the general public.

Visit the website


Ministero dello Sviluppo Economico, Confindustria, Italian Trade Agency, Fondazione Altagamma, Comune di Milano.

Our creative agency’s role
  • Concept design and art direction
  • Coordination of artistic and institutional partners
  • Iconographic research, content production, communication plan supervision
  • Management of the related events of the project


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Date: 27.12.2017
Client: Milano XL
Festivals Installations
Visit: Milano XL