DE-SIGNO | SALONE DEL MOBILE.MILANO SHANGHAI

2019
On the occasion of the 500th anniversary of Leonardo’s death, Salone del Mobile.Milano paid tribute to the eclectic genius of the Italian Renaissance with DE-SIGNO an installation that celebrates his work but above all his legacy to the culture of design and know-how.

The installation, curated and produced by Rampello & Partners, illustrates Leonardo’s planning ability and the industriousness of the Renaissance shops and workshops in relation to the planning and know-how of contemporary design companies: all in the Italian sign of the culture of beauty.
In an area of 400 square meters, set up inside the MIFA 1862 Theatre, an immersive show that combines the languages of cinema, music and theatre wrapping the visitors and bringing them from the world of Leonardo to the present with a narrative voice. With this suggestive installation we celebrate the importance of cultural exchanges between Italy and China that exist today, and that have existed in the past.

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CLIENT

Salone del Mobile.Milano

Our creative agency’s role

  • Concept design and art direction
  • Executive and creative production
  • Production and oversight of the contents
  • Iconographic and bibliographic research, text editing
  • Involvement and coordination of technical, artistic and institutional partners
Date: 24.01.2020
Installations
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DE-SIGNO | Salone del Mobile.Milano Shanghai