By Beni Culturali Viventi, or Living Cultural Assests, we mean the enormous heritage linked to manual work, agriculture, breeding, craftsmanship, which survives and is handed down thanks to man. Hence the name “Bene Culturale Vivente”. A set of professions, knowledge and memories capable of combining Tradition with Innovation and obtaining Quality.
The phrase Beni Culturali Viventi is a creation by Davide Rampello, who has dedicated his life to the study of the disciplines of material culture. In 1976, on behalf of Palazzo Grassi, he curated the exhibition “700 years of custom in the Veneto: civil documents from the 18th to the 19th century”, where the agricultural and urban arts and crafts of Venetian life from 1100 to 1800 were told. During the presidency of the Triennale, from 2003 to 2011, he helped to innovate the sensitivity on the concepts of multidisciplinarity, highlighting and emphasizing the importance of the “handmade”.
Many studies and essays accompanied Davide Rampello’s research and analysis even when he carried out institutional and entrepreneurial activities. At the Politecnico of Milan, he was the first to establish the chair of Arts and Crafts of the Territories.
Curator of the Italian Pavilion in the 2010 Universal Exhibition in Shanghai, Rampello was the first to “stage” a large number of artisans at work (shirt makers, carpenters, goldsmiths, tailors etc.), thus offering visitors the opportunity to observe and know that knowledge. This was later imitated in fashion and design events. In 2020 he oversaw the scientific direction of the Executive Master in Communication of Territorial Identities at the IULM University, always linked to territorial enhancement projects.
The most exciting project was the Pavilion Zero at the 2015 Milan Expo, where in 10,000 square meters the story of man was told through the arts of cultivating and breeding. The book published by Skira in 2019, “Handmade Italy. Living Cultural Assets”, is in fact the real manifesto for the enhancement of this formidable Italian heritage: the Living Cultural Assests.